The goal was to understand the GRIPSTA brand and create a unique visual style/Identity that amplified their new website and brand identity. These product and lifestyle photos were the first wave of content to be used in telling the world about GRIPSTA. By using a mix of vertical reels, 3D modeling, and fun exciting imagery, we were able to build a launch toolkit to introduce the world to the GRIPSTA brand and product.
Clean yet colorful product photos helped to make the GRIPSTA product pop. We used various materials and tools from outdoor recreation to bring elements together that represent snowboarding culture and the world that GRIPSTA will be living in. With the lifestyle images, there were two main areas of focus: the technical details of how GRIPSTA works and showing off the unique snowboarding community.
