ITO EN is the number one Green Tea in Japan, and in 2024, they wanted to expand into the US Market. The Goal? To create fun and engaging campaign content that appeals to a US demographic and introduces people to the brand.
By creating various collections of story driven creative, we were able to show off how ITO EN fits into your everyday life with friends and even coworkers. Fun, engaging, and candid content matched the ethos of the brand and made for dynamic imagery to introduce the wrest of teh world to ITO EN.
