As the Spring/Summer season approached, GoodJanes aimed to focus on aligning their imagery with the natural beauty of the outdoors. By using earth tones and natural sunlight, we connected elements of nature to the naturally derived ingredients and vegan stem cells that people value and love about the GoodJanes skincare products. Things like a neutral-toned wardrobes, green and lush location, and natural makeup were all aspects of a campaign that set the northstar for the brand as they transitioned into a new era.
